PRE-TREAT dry hair before shampooing for maximum color protection. SHIELD and DETANGLE before you style and expose hair to daily life. Helps protect from environmental pollutants that can oxidize color and attack hair health and vitality.
Pureserve is a must have for color-treated hair to save time and money reducing the frequency of hair color services. Swimmers, beach-goers, and outdoor enthusiasts should use Pureserve to help protect hair from chlorine, UV rays, water and other environmental pollutants. Great for auburn and red tones along with bright fashion colors, color resistant hair and gray coverage. Helps keep blonds and lighter tones less muddy and less gold over time.
Botanicals provide exceptional protection for hair:
TILIA - Creates a protective barrier that blocks out daily damage and seals in moisture. 83% increase in moisturization over 28 days*. Provides surface protection against UV, wind and dry atmosphere*
QUINOA - A natural protein for hair color retention, conditioning and protection. 51% improvement in hair shine after 5 treatments*. 25% improvement in hair color uptake for a more concentrated color
CUPUACU, SHEA, MURUMURU REPLENISHING BUTTERS - Helps hair retain minerals like zinc and sulfur for healthier hair. Blocks free radicals from smoke, smog and other pollutants for smoother hair.
*Based on clinical, consumer, and lab studies
INGREDIENTS (73% ORGANIC OF TOTAL. 99% NATUR AL ORIGIN OF TOTAL.) : Water (Aqua), Glycerin, Aroma,1,4 Tilia Tomentosa Bud Extract,1 Hydrolyzed Algin,2 Hydrolyzed Quinoa, Camellia Sinensis Leaf Extract,1 Lavandula Angustifolia (Lavender) Flower Extract,1 Nigella Sativa (Black Cumin) Seed Oil,1,3 Cucurbita Pepo (Pumpkin) Seed Oil,1,3 Rubus Idaeus (Red Raspberry) Seed Oil,1,3 Vitis Vinifera (Red Grape) Seed Oil,1,3 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,3 Aloe Barbadensis Leaf Powder,1 Alcohol Denat.,5 Caprylic/Capric Glycerides Polyglyceryl-10 Esters, Guar Hydroxypropyltrimonium Chloride, Heptyl Undecylenate, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Benzyl Benzoate,6 Citral,6 Coumarin,6 Geraniol,6 Limonene,6 Linalool,6 Tocopherol (Vitamin E)
This product is Cruelty Free (Certified by Leaping Bunny), Vegan, and Gluten Free