This recipe is extremely nourishing. The aloe base is enriched with emollients and protein to rebuild from the inside out. Silky oils help soften and smooth the cuticle. ItÍs deeply hydrating yet won't weigh hair down. We find this recipe is awesome for thick, damaged, dry, and wiry hair to keep it manageable after cleansing. Counteracts chemical, UV and heat stress
PENTACLETHRA MACROLOBA is an emollient restoring oil that is a botanical alternative to synthetic cationic ingredients. In tests it provided 21% improvement in combability of hair, and improves softness on both wet and dry hair to protect and mitigate breakage of dry and brittle hair.
BAOBAB REBUILDING PLANT PROTEIN is a botanical alternative to dimethicone. It strengthens the supporting protein matrix for resilient hair less susceptible to breakage. It also fortifies hair and increases moisture for improved elasticity and strength and in tests showed significant improvements to hair. (29% increase in strength and 11% stronger than virgin hair)* . Enriches and rejuvenates hair with amino acids for frizz control (10% reduction)
This updated recipe replaces the older PureLuxe formula. The new recipe lathers more than the old one did and you may be able to use less product than before to achieve a full cleansing.
DirectionsMassage into wet hair starting at the roots, building to a lather. Rinse until water runs clear and then condition with Pureluxe Replenishing Conditioner.
Water (Aqua), Behentrimonium Chloride, Caprylic/Capric Triglyceride, Behenyl Alcohol, Glyceryl Stearate, Diheptyl Succinate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Butyrospermum Parkii (Shea) Butter,1 Cocos Nucifera (Coconut) Oil,1 Aleurites Moluccana (Kukui) Seed Oil,1 Theobroma Grandiflorum (Cupuacu) Seed Butter,1 Astrocaryum Murumuru Seed Butter,1 Simmondsia Chinensis (Jojoba) Seed Oil,1 Nigella Sativa (Black Cumin) Seed Oil,1,2 Cucurbita Pepo (Pumpkin) Seed Oil,1,2 Rubus Idaeus (Red Raspberry) Seed Oil,1,2 Vitis Vinifera (Red Grape) Seed Oil,1,2 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,2 Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Pentaclethra Macroloba (Praxcia) Seed Oil, Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Aroma,1,3 Capryloyl Glycerin/Sebacic Acid Copolymer, Citric Acid, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citronellol,4 Geraniol,4 Limonene,4 Linalool,4 Tocopherol (Vitamin E)
This product is Cruelty Free (Certified by Leaping Bunny), Vegan, and Gluten Free